Commentary by Darell Thorpe, Radio Producer, 9-4-2013. A tactic that is often used by critics of other religions, or rivals against rivals, is to give negative descriptions of good things to make them sound gross, bad, or evil. Like calling hamburgers as smashed up, extra bloody, mutilated dead cow. So, instead of thinking of something you might have for dinner, with such a negative description, your mind might instead think of road kill. Thus, this short presentation gets into exposing these tactics that are often used to shock the ignorant into thinking negatively about others' faiths. The anti-Mormons use it, the Athiests against Christians do, and so did the early anti-Christians. Here are some examples of how this tactic works.